One
Education
One World
Proposed Branding For An Educational Non‑Profit Startup
Issuer
One Education One World (Open Email Competition)
deliverables
Logo Concept, Brand Guide
Roles
Branding Development, Graphic & Motion Design
creative fields
tags
The brief sent through email was simple: Create a logo for One Education One World. However, I wanted to take this a step further and create a brand identity. The brand must stand out and be able to adapt to various collateral and situation. With a limited time of only five days, I was able to achieve a brand identity that is bold, flexible and approachable.
A PHILOSOPHY CALLED CHANGE
A brand should reflect the values of its organization. This non-profit aims to address education inequality and champion education for all. The brand identity is based on this mission of change. Taking a page from its roots in education, the brand plays on the very basic arithmetic properties of multiplication and addition.
